Privacy policy

Last Updated: April 4, 2026

Nothing by name. Everything by reliability.

At Naught Culture Pvt. Ltd, privacy is not a feature — it is a responsibility. This Privacy Policy explains how we collect, use, and protect your personal information when you interact with our store.

By accessing or using our services, you agree to the practices described below.

01. Information We Collect

We collect only what is necessary to deliver a seamless and reliable experience.

Identity & Contact

  • Name, email, phone number
  • Shipping and billing address

Payment Details

  • Transaction and payment confirmation data

Account Data

  • Login credentials and preferences

Shopping Activity

  • Cart, purchases, returns, and browsing behavior

Communication

  • Messages, feedback, and support interactions

Technical Data

  • Device, IP address, browser, and usage patterns

02. How We Collect It

  • Directly from you when you interact with our store
  • Automatically through cookies and analytics tools
  • Via trusted service providers and partners

03. Why We Use It

Every piece of data serves a purpose — nothing more.

  • To process orders, payments, and deliveries
  • To personalize your shopping experience
  • To improve our products and services
  • To communicate updates and support
  • To prevent fraud and maintain security
  • To comply with legal obligations

You can opt out of marketing communications at any time.

04. Sharing Information

We do not sell your data. We only share it where necessary to operate responsibly.

  • Service providers (payments, logistics, analytics)
  • Shopify (store infrastructure)
  • Marketing partners (for relevant communication)
  • Legal authorities when required

05. Shopify Infrastructure

Our store runs on Shopify, which may process your data to ensure performance and security.

Learn more: Shopify Privacy Policy

06. Cookies

We use cookies to improve speed, experience, and personalization. You can manage cookies through your browser settings.

07. Security & Retention

We implement safeguards, but no system is completely secure. Data is retained only as long as necessary for operations and compliance.

08. Your Control

  • Access your information
  • Request corrections
  • Request deletion
  • Opt-out of marketing

09. Third-Party Links

External links may lead to third-party websites. We are not responsible for their privacy practices.

10. Updates

We may update this policy from time to time. Changes will be reflected here.

11. Contact

Email: info@naughtbags.com
Address: Gully No. 13, Karkardooma, Delhi – 110092, India